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Legend has it that a long time ago in a land far away, a book was written that contained within it all the inherent Knowledge of the Universe.  That book was called The Helping Friendly Book, and it possessed the ancient Secrets to Eternal Joy and Never Ending Splendor.  

Unfortunately, The Helping Friendly Book and its secrets fell into the wrong hands a long time ago, and instead of using the Knowledge to enlighten, it was used to brainwash, thus ushering in the dark age of the tyranny of the dulled mind, where some say we find ourselves today.

In 2013, after hearing rumors of the legendary lost book, we decided to form a search party and call ourselves the Helping Friendly Book Club, and we’ve been questing for the Secrets to Eternal Joy and Never Ending Splendor (#SEJNES) ever since.

Do not go gently into that good night. Rage, rage against the tyranny of the dulled mind. 

Ishmael thought for a moment. “I’ll give you a general idea of where we’re heading, then you’ll understand.”


“Mother Culture, whose voice has been in your ear since the day of your birth, has given you an explanation of how things came to be this way. You know it well; everyone in your culture knows it well. But this explanation wasn’t given to you all at once. No one ever sat you down and said, ‘Here is how things came to be this way, beginning ten or fifteen billion years ago right up to the present.’ Rather, you assembled this explanation like a mosaic: from a million bits of information presented to you in various ways by others who share that explanation. You assembled it from the table talk of your parents, from cartoons you watched on television, from Sunday School lessons, from your textbooks and teachers, from news broadcasts, from movies, novels, sermons, plays, newspapers, and all the rest. Are you with me so far?”

“I think so.”

“This explanation of how things came to be this way is ambient in your culture. Everyone knows it and everyone accepts it without question.”


“As we make our journey here, we’re going to be reexamining key pieces of that mosaic. We’re going to be taking them out of your mosaic and fitting them into an entirely different mosaic: into an entirely different explanation of how things came to be this way.


“And when we’re finished, you’ll have an entirely new perception of the world and of all that’s happened here. And it won’t matter in the least whether you remember how that perception was assembled. The journey itself is going to change you, so you don’t have to worry about memorizing the route we took to accomplish that change.”

“Right. I see what you mean now.”
— Daniel Quinn, 'Ishmael'